Here’s to times that are changing; where you would have to hunt down cool sustainable fashion labels 10 years ago, these days a lot of young brands decide to design and produce their brands in a fair and sustainable way from the beginning! Here’s a few new(er) labels, stylish from the outside and stylish behind the seams!



By Signe is a Danish fashion brand founded in 2015. With a contemporary and forward-thinking vision, By Signe is designing honest and feminine easy wear by approaching an absolute honest design process, focusing on working with high quality materials while minimizing the environmental impact. All fabrics are sourced with sustainability in mind; ‘oekotex’ is the lowest standard, and most fabrics are GOTS certified organic.

At ‘By Signe’ the entire design process from creative designing to production and finishing is gathered under one roof. This ensures full control of all parameters and quality of the entire process. The in-house production in Denmark ensures absolute ethical security in a healthy and safe environment.

Shop By Signe here >>>


Screen Shot 2017-03-20 at 15.06.04

POPUPSHOP is a fashion driven sustainable design brand that represents a minimalistic Scandinavian style with eye catching details and prints. The label appeals to fashion conscious city women and the collections offer a range of beautiful contemporary design styles as well as loungewear and swimwear.





Rhumaa was founded in 2014; by Daniel Beernink from The Netherlands. Daniel fell in love with South Africa and the creative wealth of the country after visiting Cape Town in 2011. A year later, the idea to work with talented artists and their stories grew. The Rhumaa concept was born to show-case personal art stories through the cultural expression of fashion.

Every collection is translated from the story behind the art into beautiful, natural fabrics and fashion designs. Whilst Africa remains the key inspiration. Rhumaa works hard to deliver sustainable business practices and partner with ethical change-makers in aim of making a difference. They gives 5% of every sale back to a skills development program in South Africa to support their drive.

Shop Rhumaa here >>>


Dedicated SS17_HR

Dedicated is a sustainable lifestyle brand based and founded in Stockholm, Sweden celebrating creativity and sustainability. Through their passion for graphic design and a vast network of designers and creatives around the world, Dedicated combines strong contemporary graphics with relaxed styles.

Shop Dedicated here >>>

It's only fair to share...
Share on Facebook0Pin on Pinterest0Tweet about this on Twitter0Share on TumblrShare on Google+0Share on LinkedIn0Email this to someone