Here’s to times that are changing; where you would have to hunt down cool sustainable fashion labels 10 years ago, these days a lot of young brands decide to design and produce their brands in a fair and sustainable way from the beginning! Here’s a few new(er) labels, stylish from the outside and stylish behind the seams!
1. BY SIGNE
POPUPSHOP is a fashion driven sustainable design brand that represents a minimalistic Scandinavian style with eye catching details and prints. The label appeals to fashion conscious city women and the collections offer a range of beautiful contemporary design styles as well as loungewear and swimwear.
Rhumaa was founded in 2014; by Daniel Beernink from The Netherlands. Daniel fell in love with South Africa and the creative wealth of the country after visiting Cape Town in 2011. A year later, the idea to work with talented artists and their stories grew. The Rhumaa concept was born to show-case personal art stories through the cultural expression of fashion.
Every collection is translated from the story behind the art into beautiful, natural fabrics and fashion designs. Whilst Africa remains the key inspiration. Rhumaa works hard to deliver sustainable business practices and partner with ethical change-makers in aim of making a difference. They gives 5% of every sale back to a skills development program in South Africa to support their drive.
Dedicated is a sustainable lifestyle brand based and founded in Stockholm, Sweden celebrating creativity and sustainability. Through their passion for graphic design and a vast network of designers and creatives around the world, Dedicated combines strong contemporary graphics with relaxed styles.