NEW LABEL IN TOWN: APPEL, KRUIMEL & FRIS – FOR REAL PEOPLE

Why so serious? In a time where the modern city boys and girls seem to be confused, street style dictates hipster looks and billboards present unrealistic beauty ideals a group of friends from Amsterdam decided it was time to create a clothing line for real people.

Appelkruimel&Fris sounds like…aha and is Dutch for Apple Crumble & soda.

Everyone can wear this clothing line. The tees and sweaters are made from sustainable fabrics, and all profits go to iambe: an organic bakery that provides jobs to people with a disability.

Shop AppelKruimel&Fris here>>

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