“With this garment you will save the world from 165-200 gr of chemicals. You will help us reach our 2020 goal of having saved the environment from more than 400.000 Liters of chemicals.” Thank you Knowledge Cotton! This information is written on a little piece of (recycled) paper that comes with the good looking shirt you bought and gives you a bit of extra information about your garment. Did you know that True fashion brands tell quite interesting stories on their labels and hangtags? Let’s zoom in on a few of them!
The labels on the Studio JUX collection include a handshake – Get online with the information on the label, which is sewn on the inside of your Studio JUX garment and MEET YOUR TAILOR!
People Tree tells you about the factory the garment is produced and it’s origins, as well as the materials it’s made of and the certifications it has – all via the labels and hangtags on your People Tree garment.
Wunderwerk, always up to date with the latest developments in sustainable fabrics, do not only use organic cotton but also include advanced materials like Tencel or Modal Edelweiss. From their labels you also learn that all of the Wunderwerk garments are GOTS certified.
French brand l’Herbe Rouge is a true pioneer when it comes to using high quality sustainable materials in their collections. Their hangtags inform about the ecological footprint of each garment, which is measured with the help of brown and williams environmental agency.
All of these brands care as much about the looks of their collections as the impact that they have on the environment and all the people involved in the production process. The tag just gives you the basic information about this process, but of course you can find out much more by visiting their websites.
The rise of interested and informed customers is what is driving a part of the change we are starting to witness in the fashion industry, and is very much needed! So, zoom in to the tags on the clothing whilst shopping and reward those brands who choose transparency and regard their customers as conscious human beings!
written by: Nicoletta Perreti