SUMMER 2014: ‘TRUE’ by Goodbye Horses Magazine

WHEN GOODBYE HORSES CONTACTED US WE IMMEDIATELY FELT SPARKS FLYING, IDEAS FORMING AND CONCEPTS BREWING, BUT WE ALL SOON AGREED THAT WHATEVER WE’D PRODUCE, IT HAD TO BE TRUE. “TRUE MEANS REAL, HONEST AND PURE: ALL OF OUR LABELS AREN’T JUST BEAUTIFUL ON THE OUTSIDE, BUT ALSO ON THE INSIDE. THEY’RE PRODUCED WITH RESPECT FOR BOTH HUMANS AS WELL AS THE WORLD – THEY TELL A STORY. THEY TAKE US BACK TO WHAT WE THINK IS THE CORE OF THE INDUSTRY, AND OF FASHION IN GENERAL: CLOTHING MEANT FOR PROTECTION, INSPIRATION AND A WAY TO EXPRESS YOURSELF. TRUE FASHION REFLECTS WHAT IS HAPPENING IN SOCIETY. TRUE FASHION IS YOU.” words by Joseph Kay

A Cooperation with Goodbye Horses Magazine – Photography by Martijn Petrus – Models Isis van der Wel and Faysal Nadif – MUA: Sabrina Pelkman

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